Tito Mercado
Road to the Ring
After turning down an Olympic nomination to pursue a professional fighting career, Tito Mercado’s team enlisted NativeFour to craft distinct campaigns for his defining career moments. From his professional debut to his current undefeated 17-0 record, NativeFour has led production and content strategy, standing alongside Mercado every step of the way.
Shot on location
Los Angeles, California
Format
Branded Doc
Scope
Creative, Production, Post
Agency
The A Team
AWARDS
Following Tito Mercado’s professional debut and release of “Road to the Ring,” the brand film received a nod from New York’s Big Apple Film Festival, with a theatrical premiere at AMC’s Empire Theatre in New York City.
Moments
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