Cameron Thuman

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Cameron Thuman is a writer and director known for blending visceral energy with cinematic emotion. Raised in the mountains and shaped by his years as a nationally ranked freestyle skier, his directing style channels a lifelong connection to motion, momentum, and place. His work reflects a refined instinct for storytelling – crafting films that are as emotionally resonant as they are visually striking.

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PTSB x Team Ireland
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Garmin
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For the launch of its winter Extremes collection, FIGS partnered with us to tell the inspiring story of Dr. Renata Lewis, a mountain rescue flight physician. The film captures “the golden hour” — the critical race against time to save a life, set against the unpredictable forces of nature in the backcountry. Shot at 7,000 feet atop one of Whistler’s highest peaks, the story unveils Dr. Lewis’ extraordinary mission and unwavering dedication to her craft.
FIGS
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Developed in partnership with Travel Yukon, “Suspended in Space” is a branded short by three-time Cannes YDA-nominated director Cameron Thuman, created as a nationwide collaboration to showcase the northern charm of the Yukon Territory. The film follows two skiers as they become immersed in the frozen winterscape, awakening their spirits in the remote wilderness.
Travel Yukon
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Toyota
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After years of meticulous refinement, Hertog Jan introduced Grand Prestige—a distinguished selection of beers aged in barrels of tequila, mezcal, rhum agricole, and cachaça. To honor the release, the brand assembled a team to journey alongside its master distillers, tracing each spirit to its roots. Over the course of a week-long shoot, we traveled deep into the Mexican countryside, immersing ourselves in local culture and capturing the farm-to-table craftsmanship behind Grand Prestige.
Hertog Jan
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When Omaze acquired a ‘69 Pontiac GTO—the pioneer of American muscle—they knew they had to go big. Seeking a campaign designed for virality, they put NativeFour in the driver’s seat, entrusting us with full creative control to capture the iconic car in all its glory.
Omaze
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After turning down an Olympic nomination to pursue a professional fighting career, Tito Mercado’s team enlisted NativeFour to craft distinct campaigns for his defining career moments. From his professional debut to his current undefeated 17-0 record, NativeFour has led production and content strategy, standing alongside Mercado every step of the way.
Tito Mercado
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“Dreaming of a Better Place” tells the heartfelt story of Gostlin Keefer Lake Lodge in Cherryville, Canada, where the Gostlin family finds solace in the mountains after an unexpected tragedy changes their dream forever. The film premiered at Whistler Film Festival before screening across North America and Europe, concluding with an online release on Teton Gravity Research.
Air Canada
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As Mercedes-AMG approached its 50th anniversary, the legendary sports car brand partnered with automotive icon Magnus Walker and NativeFour to tell the story of its underdog beginnings. “The Spirit of AMG: The Silber-Sau” unveils the untold journey of AMG’s first-ever race car, transporting viewers to the 1971 Spa 24 Hours, where AMG defied the odds to win its class. Starring Magnus Walker, the film is a tribute to the underdogs who come out on top.
Mercedes-Benz
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ESP
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