Saucony
The Marathumb Challenge
Upon developing a custom app and innovative concept “The Marathumb Challenge,” Saucony and Doner sought a highly collaborative team to bring their integrative campaign to life. Teaming up with partners Wolfgang and Frame48, NativeFour led production for the three-time Cannes Lions shortlisted campaign, which garnered over 1.2B impressions.
Shot on location
Detroit, Michigan
Format
Campaign
Scope
Production
Agency
Doner
GLOBAL RECOGNITION
After receiving 1.2B impressions and 739,431 miles run, The Marathumb Challenge campaign was recognized at Cannes Lions International Festival of Creativity, receiving three shortlist acknowledgements.
Moments
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