FIGS

Where Do You Wear FIGS

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FIGS approached us with a bold challenge: capture the universal language of medicine. To bring the concept to life, we traveled to Tokyo, London, Mexico City, and Los Angeles, spotlighting real healthcare professionals. The film captures their humanity, on call and off, blending intimate, everyday moments. Connecting narrative vignettes across four countries, the film illustrates how medicine transcends borders, uniting a global community through care.

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Shot on location

Tokyo, London, Mexico City, Los Angeles

Format

Brand Anthem

Scope

Production

Agency

Moments

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Stills

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