Mercedes-Benz
The Spirit of AMG
As Mercedes-AMG approached its 50th anniversary, the legendary sports car brand partnered with automotive icon Magnus Walker and NativeFour to tell the story of its underdog beginnings. “The Spirit of AMG: The Silber-Sau” unveils the untold journey of AMG’s first-ever race car, transporting viewers to the 1971 Spa 24 Hours, where AMG defied the odds to win its class. Starring Magnus Walker, the film is a tribute to the underdogs who come out on top.
Shot on location
Los Angeles, California
Format
Brand Film
Scope
Creative, Production, Post
Agency
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AWARDS
After taking the automotive world by storm, “The Spirit of AMG: The Silber-Sau” received an official selection from the renowned International Motor Film Awards in London.
Moments
“I’d often say nothing had reached the cinematic feeling and emotion that my film “Urban Outlaw” still evokes for me, 10 years later. The highlight of “The Spirit of AMG: The Silber-Sau” is it’s perhaps my best film since “Urban Outlaw.” My projects with NativeFour have a connection in the energy flow, coloring, pace, and sound, leaving you to watch it over and over again.”
Magnus Walker