The Spirit of Mana

Teremana sought to build an authentic content library celebrating its deep connection to the land and local artisans. Over two years, we traveled to Jesús María, Mexico, documenting the tequila’s origins and the dedication behind its creation. The hero spot “Spirit of the Mana,” starring Dwayne Johnson, brings this story to life, showcasing the artisans, jimadores, and craftspeople who pour their passion into every bottle.