Vredestein Tires
Reimagine Exploration
With over a century of European legacy, Vredestein Tires set out to redefine its brand identity for its North American debut and the launch of the Pinza AT product line. Partnering with MotorTrend, Vredestein entrusted NativeFour to lead 360-platform content production. Set against the rugged beauty of the Eastern Sierra Nevada, the brand film captures a day of adventure, positioning Vredestein Tires as comfortably rugged.
Shot on location
Alabama Hills, California
Format
Brand Anthem
Scope
Creative, Production, Post
Agency
MotorTrend
TIMES SQUARE
When Vredestein Tires took to the world’s stage to announce its North American debut, NativeFour developed an OOH asset for the Times Square placement.
Moments
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