LA Linen
stay ahead
Creative, Production, Post
The Legacy LA Brand’s Race to Stay Ahead
LA Linen is Los Angeles’ premiere events linen company with over three decades in business. Amidst the pandemic, they transformed their business to produce face masks for the nation. They commissioned NativeFour to build-out and produce their 360 content library.
Campaign
Fitness Spot
Brand Film
Studio Content
Photography
brand film
Starring Los Angeles-based runner Juanita Caldwell, Stay Ahead highlights one of LA Linen’s highly-acclaimed features: its roomy design, built for sports and fitness. The dynamic spot was shot across dawn and dusk in Los Angeles and is driven by an inspirational voice-over from Juanita Caldwell.
brand film
LA Linen’s brand film captures the transformation of their legacy business into a modern-day solution amidst the global pandemic.
studio content
In preparation for their extensive paid social launch, we produced a library of in-studio product-focused videos, with strategic casting to represent each of LA Linen’s core customer demographics.
Photography
The hero photography for LA Linen aimed to showcase the premium craftsmanship of each mask and supplied their content calendar for the upcoming year ahead.
