General Motors

Hummer EV

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Following the launch of GMC’s all-new Hummer EV, we partnered with the brand to position it as a leader in the outdoor community and showcase its unmatched off-road capabilities. Featuring professional mountain biker Mason Mashon, the spot highlights his connection with the Hummer EV and its remarkable performance in the backcountry.

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Shot on location

British Columbia, Canada

Format

Digital Spot

Scope

Creative, Production, Post

Agency

Momentum Worldwide

Moments

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Stills

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