Omaze
unplugged: model S- Apex
Creative, Production, Post
The Ultimate Expression of Tesla
The Tesla Model S-Apex was Omaze’s pinnacle giveaway of the year, so they commissioned NativeFour to capture the unique car in an eye-catching style, never seen before.
hero spot
For the campaign’s hero spot, we designed a visceral, thunderstorm-like environment with custom DMX lighting, alluding to the electrifying personality of the Tesla Model S-Apex. Balanced by illusive, night-time driving footage throughout DTLA, the spot leaves viewers with a mesmerizing sense of the car’s speed and swiftness.
pre-roll
When developing assets for their paid media placements, Omaze combined our principal footage, along with a hosted stand-up overviewing the unique characteristics of the iconic electric vehicle.
behind-the-scenes
A behind-the-scenes look at the campaign’s unique creative approach, with interviews from director Cameron Thuman, cinematographer Drew Gardella, and precision driver Sean Lee.