RM Sotheby’s
unleashed: Mclaren f1
Production, Post
The World’s Most Celebrated Supercar
When RM Sotheby’s consigned the legendary McLaren F1 LM-Spec for its renowned Pebble Beach auction, they knew they were on the forefront of history. Fans of our work with Magnus Walker, the RM Sotheby’s team turned to NativeFour to produce the hero spot for their record-breaking consignment.
hero spot
“Unleashed: McLaren F1” showcases the glory of the legendary McLaren F1 unleashed like never-before-seen in the Southern California canyons. With cinematic detail shots and sympohic sound design, the spot immerses viewers with automobile’s natural allure.
pebble beach
The spot played at RM Sotheby’s Pebble Beach auction, shortly before the McLaren F1 was sold for $19,800,000, earning its spot as the 15th most valuable automobile ever sold in the world.
social placements
In conjunction with the head-turning announcement, RM Sotheby’s released the spot online throughout their social channels.